Are you a brand snob? I'm not. Don't get me wrong. I have some foo-foo la-la stuff in my closet and in the store, but I choose quality and style over popular brands and inflated price tags any day of the week. Especially for the store. Which of course leads me to my little story. LOL.
I have had a dozen or so women over the past couple of years walk into the store, pick up something they like, and ask me "Who is this by?" Sigh. "It's not by a mainstream designer," I always say. "But you can bet that it's a quality piece and you won't find it in Macy's," I usually finish up with a smile. (I always smile.) And then one of two things happens: She either leaves with her nose up in the air (on her way to Macy's?) or she eyeballs the item for a second time and buys it. These are The Brand Snobs, and you gotta love 'em.
I also have a Brand Snob customer (who will remain nameless) that stops by from time to time and tosses around lightweight insults. "You know, I have a St. John knit and that [pointing at something in the store] is a decent imitation." or "I would never really buy any of these throw-aways, but they sure are cute." Did she just call my inventory throw-aways? LOL. Wow. In fact, when I got back from Paris, she didn't say anything at all about the inventory that you all bought up so quickly. Hmmm. I wonder what that was about? Sometimes I wonder why she even comes into the store, but I think she likes to chat. Oh yeah, and she just spent $300 on some of my throw-aways. Go figure.